Google Business Profile Posts: Strategy That Drives Foot Traffic
7 min read
Why GBP Posts Matter
Google Business Profile posts appear directly in your knowledge panel and map listing. They're free, visible to high-intent searchers, and expire after 7 days — meaning consistent posting signals an active business to both Google and potential customers.
Post Types
- Updates: General business news, announcements, tips
- Offers: Promotions with start/end dates. These get a special "Offer" badge.
- Events: Upcoming events with date, time, and RSVP links
- Products: Highlight specific products with photos and prices
Content Calendar
Post at least once per week. Ideal frequency is 2-3 times per week. Use this rotation:
- Monday: Service/product highlight
- Wednesday: Tip, guide, or educational content
- Friday: Offer, promotion, or event
Writing Effective Posts
- Keep text under 300 characters (Google truncates longer posts)
- Always include an image (posts with images get 35% more engagement)
- Include a clear CTA button: Call, Learn More, Book, Order, Sign Up
- Use relevant keywords naturally — posts contribute to local SEO
Scheduling at Scale
MyGBP lets you schedule posts across all locations simultaneously. Use variable templating to personalize each post with city name and location-specific details while maintaining consistent messaging.